DUO
Target group video
Problem, Challenge & Research Question
Problem: previous studies have shown that students are not always satisfied with the service of DUO. Not all of the 50 departments have a very clear picture of what their target group 'the student' actually means as there is no existing persona (because every student is different).
Challenge: Make a video for all the 50 departments of DUO, about the life of a student or about a problem that a student has with DUO
Redefined Research Questions: “What does the average student think of DUO?” & “Which things can DUO improve?”
Introduction client
DUO (Dienst Uitvoering Onderwijs which means Education Implementation Office in English) is part of the Ministry of Education, Culture & Science and its head office is located in Groningen, The Netherlands (DUO, 2020). DUO makes sure that students can apply and receive student finance and DUO also manages all sorts of educational data. They also arrange the OV-chipcard (student travel product) and enrolment in (higher) education. DUO's mission: together we make education and development possible. They want to facilitate and support development, in whatever form. Their vision is clear: they want to be a good employer for many different people, with their different qualities. The values they cherish are: being transparent and reliable; we make concrete agreements that we meet. They also value being customer oriented and future oriented; they want convenience and clarity for their customers and work continuously on improvement.
Endproduct:
All assignments