Cyndium Records
Releaseplan & Promotionplan
Introduction client
Cyndium Records is the new record label of the event organization Cyndium. Cyndium is best known for the hardcore event Pandemonium that is held annually in Sporthallen Zuid in Amsterdam for more than 12,000 visitors. Cyndium Records was officially launched on June 9, 2021 on various social media platforms and mainly focuses on the darker and rougher side of hardcore music. The subgenres in which they release music are mainly Early Hardcore and Millenium Hardcore, but also mainstream Hardcore, (Early) Terror, (Early) Frenchcore and in the future also Uptempo. Cyndium has managed to attract a number of established emerging national and international artists:
I am currently writing a release plan for this label. This plan states, for example, on which day music should be released, on which platform, etc. I am also working on better promotion that the label can use. Optimal use of their own social media and that of their artists, use of influencers in the scene, use of Spotify playlists, etc.